Paradive Israel

This June, we collaborated with Paradive, a local skydiving center, for one month during which we have raised over 40,000 NIS (approximately 11,000 USD).

For this specific campaign, we explored a new marketing approach which turned out to be very successful: to engage people to grant children’s wishes while they were fulfilling their own wish of skydiving at the same time.

People were invited to donate 50 NIS (approximately 14 USD) to Make-A-Wish Israel and receive 30% off their skydiving experience. We were very fortunate to have this campaign at the beginning of summer when people are looking for such activities. Both Make-A-Wish and Paradive promoted this campaign on social media, their website and other partners and it was a great success - both in terms of fundraising and exposure.

We were also exposed to a new audience that was not familiar with our cause beforehand, and we believe that not only will we have more campaigns with Paradive, but that we have increased our potential donor base and increased awareness.

As with all of our campaigns, we create a very special thank you certificate. It was very nice to see that they shared a copy of this certificate on all of their social media channels.

World Wish Day 2018 - Celebrating our Heroes

Leveraging the hype around the release of Avengers: Infinity War, we introduced a superhero-themed campaign and rallied the public to become BIG HEROES to support our LITTLE HEROES.

The campaign had two objectives: raise awareness by telling Little Hero stories to showcase wish impact, and strengthen the existing Big Hero/Little Hero community by celebrating their contributions.

We worked with Disney Southeast Asia to organize "Avengers Academy" to induct our wish kids as honorary Avengers, celebrating how a wish come true has made our wish kids superheroes. Iron Man (Robert Downey, Junior) made a surprise appearance to lead them in a specially-crafted Avengers oath for wish kids. We also worked with local musicians and Big Heroes, Jack & Rai, who worked with two of our wish kids to write, sing and produce “Wish," a song in honor of World Wish Day. The song debuted on national radio, music streaming sites and a music video on YouTube.

Media: 79 pieces of tier 1 media coverage (local, regional & international) values in excess of SGD1.2 million. Three live radio interview on the top local radio stations.

Social Media: For the period 1 – 30 April, we garnered more than 200 new likes on Facebook with 135,330 impressions (vs 27,483 in Mar), more than 145 new followers on Instagram, and Twitter impression rare of 33,605 (vs 1,887 in Mar). Sharing on Marvel’s page (30 million fans) and Robert Downey Junior’s Instagram (20 million fans).

Website: 50% increase in traffic (92% new to MAW), raised over SGD30,000 (without real focus on fundraising)

Wish Maps

Make-A-Wish Nederland developed, together with their partner Weberhandwick, the ‘Wish Maps,’ a digital platform in the style of Google Maps that highlights the wishes across the nation, by area and by zip code. Zoom out, and you view all the wishes in The Netherlands, indicating the urgency. Zoom in, you see the individual wishes and how easy it is to help those behind them.

One click reveals an online banking tool, enabling payment from a mobile device. Wishes can be ‘followed’ until completion and are shareable on social media to help encourage others to pitch in and to raise visibility of Make-A-Wish's work.

A raft of online security measures were put in place, and wish families can opt out of all publicity. Wish Maps is launched end-April 2018 and on-going, this simple, innovative solution resulted in awareness, donations and invaluable goodwill.

View the Case Study Here.

Christel Van Steelandt

Big Mike is a huge piggy bank where people can put in coins or children have their picture for a very small amount. It is then put on Facebook and seen by many people.

One of our volunteers goes to public market places, parkings of event places, exhibitions of theme parks etc. Big Mike is transported on a trailer and is really big and impressive. He gets all the attention and gives us a lot of visibility.

Between his arms, we put a plasma screen showing different videos of who we are, what we do and beautiful wish granting as well the name of our partners/sponsors.

So we hope not only to attract the attention for new fundraising actions, but also to recruit volunteers and, why not, maybe potential wish children who until that moment didn’t know of our existence and mission.

Make-A-Wish Hong Kong

The team of eight created an inaugural 1-day Wish Carnival at the harborfront to celebrate Make-A-Wish Hong Kong's 20th Anniversary. The event drew nearly 9,000 attendances, 400+ individual and corporate volunteers, over HK120K donations, nearly 50 artistes and KOLs supporting the events and over 30 media clippings. A new audience group, family, was targeted with 10+ family websites/blogs featuring the events.

Well's

Well's is a retail chain of pharmacies with almost 200 stores all around Portugal. The partnership with Well’s has lasted for five years, and has already made 225 wishes. In these five years, the partnership has raised 400.000€.

Between October and the end of December, Well’s sold "Christmas Stickers" for 1€ donation. Every year, they renewed the "Christmas Stickers" campaign.

This endeavour has been growing over the years, and the impact on all employees is increasing. The employees are invited to participate in the day of the realization of the wish, and whenever there is sharing on social networks, the collaborators of Well’s get involved by sharing and comment on the impact of the wish.

This case is unquestionably successful. On the one hand, the happening of the Christmas Stickers Campaign in-store allows the proximity of the customer with the brand. On the other, due to the participation of employees, it generates a feeling of pride that becomes an integral part of the brand.

We believe that the key to the success of this partnership is precisely the involvement and participation of all employees. At the same time that it promotes and encourages interaction between teams, it stimulates a healthy and supportive, competitive environment. This happening is still an important tool of social responsibility.

Italian Superbrand of the Year 2018

Participation in Superbrands (www.superbrands.com) is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands status strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.

We are very proud to inform you that, this year, Make-A-Wish Italy, has been awarded "Superbrand of the year 2018"( www.superbrands.com/it/) as the only no profit organization amongst other important companies, for it’s important commitment in granting the wishes of seriously ill children WHICH IS CHARACTERIZED ALWAYS BY AN INCREASING ATTENTION TO THE VALUE AND IMPORTANCE OF BRAND MANAGEMENT AND MISSION AWARENESS. A commitment that respects the same criteria of reliability, authenticity and responsibility that characterize and qualify all the other Superbrands selected, such as important brands like Amazon, ING, Sandoz, Citroen, 3M, Lavazza and many others (please see attached the complete list of companies)

As far as we know it is the first time ever that a Make-A-Wish affiliate/chapter has been awarded by Superbrands.

On the basis of the indications given by the Superbrands Council the precious 2018 award goes to Make-A-Wish® Italy "for the importance of the mission carried out at the service of seriously ill children and for the passion put in granting their wishes and transforming their lives. The award , considered also “the Oscar of the Brands”, will be presented next 27 September at the Radio Italia Auditorium, during a ceremony.

The commitment of Make-A-Wish® Italy is always supported by an intense communication activity to create more and more awareness throughout the country and bring it to the attention of new volunteers and donors with the tag line "We transform every wish into a stronger child."

«Superbrands continues to promote brand value as a fundamental element for those who work on the social front" - says Sergio Tonfi, Editor Superbrands - "Make-A-Wish® Italy transforms the wishes of seriously ill children into a strong experience full of positive emotions , which helps them to become stronger in their battle against the disease.”

"It is a great honor for us to be awarded by a prestigious reality like Superbrands. Make-A-Wish® Italia Onlus was founded with an ambitious goal: to change the lives of all those children and families in Italy who are facing moments of great difficulty due to serious illnesses. With the help of many, we are succeeding. And each of our successes, like this award, is a success for all those who collaborate with us and a precious encouragement for all our wish children." - comments Sune Frontani, Co-Founder and General Manager of Make-A-Wish® Italia

For more information:

Superbrands (www.superbrands.com) is the most important brand enhancement initiative globally: its goal is to identify brand excellences and celebrate those brands that continue to believe in investments of innovation, communication and sustainability to build distinctive values and guarantee an experience of excellence recognized by clients and consumers. Superbrands offers a certification and qualification program that includes networking meetings, PR activities, media partnerships, collaborations with leading universities and culminates with the awarding of the "Superbrands Awards".

Make-A-Wish Greece and marketing/media agency TEMPO OMD

What does it take to make a child’s dream come true?

People, taking on a wish, and turning it into an experience! How can this be taken to the next level? Marketing can make the difference.

Vicky, 14, made her own wish, to become the "face" of an advertising campaign for a clothes company!

Make-A-Wish Greece teamed up with luxury fashion brand Zeus+Dione, a group of professionals, renowned photographers, hair and make-up artists to transform gorgeous Vicky into a model. However, what turns a simple model into a top model with professional recognition, this is public recognition.

What we needed to focus on was marketing! This thought led us to take Vicky's desire one step further and to offer her a complete experience of what it means to be a well-known model. We contacted a media agency and formed the entire marketing campaign. We contacted the biggest fashion and lifestyle magazines and arranged for the photos to be published alongside a presentation on their respective sites, as well as interviews for Vicky as the new face of the Zeus + Dione campaign.

Our own gift was the message we received from Vicky’s parents: “Never in her wildest dreams did Vicky think that something so big would come out of her wish… She never expected that you would do so much!” That marketing campaign won one of the biggest media awards in Greece. And… it was dedicated to Vicky.

View the Video Here.